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B R A N D I N G Successfully selling a product hinges on branding. If customers don't know you're out there, they can't hand over their money. To let them know, you advertise. What's in the advert? What's said and how? I'm certainly not an advertising guru but I can help conveying precise information in a particular flavour. Walking Foot required a business card. In words it says they do industrial sewing. Also however, in pictures it says they pull a process into shape and although hard & industrial, are interested in colour and design. 10 hours work. Ron D Swan bicycle accessories needed the works; a logo, packaging images, a magazine advert & launch mailout. This is the kind of thing that can really impede the flow of business if expected all at once so things were done incrementally. The logo came first with the expectation of the longest lifespan. Packaging came next with plain english information and attention to minimising materials. By printing in relatively small runs as the product line grew, the look could be tweaked across the range. The magazine advert needed to show not only the product but also a setting. Keeping it simple, we took the shot from atop a ladder with a readily available bitumen background for street cred. And the postcard; uses existing images and a happy snap in a local setting that could be quickly assembled for the ubiquitously available and understood format. An evolutionary relationship works best here. Around 6 days work. |